As many of the problems related to my TV adverts were issues that could easily be resolved from the feedback that had been given to me prior in my presentation, I was able to use some of the feedback:
Using a seductive voice in my advert
Originally, I was planning on using a seductive bunny voice in my advert to entice the audience into wanting to buy the chocolate bar. It was because in the prior Cadbury chocolate adverts there was a bunny with a seductive voice and I wanted to bring back the nostalgia to the audience which would make them want to relive the past and buy the chocolate bar again. Instead of the seductive voice, I had completely scrapped the idea and now instead went for the characters talking in the advert’s scene which I think is much better suited for the advert. The reason for this is because the characters are able to sell the chocolate to the audience much better than the seductive voice would’ve, which will increase sales of the chocolate bar.
Changing the setting of the characters standing in the advert, to then now being seated.
The reason for why I had added this small change is although it’s quite small, it plays a big aspect on how it would impact the audience into wanting to buy the chocolate bar. This is because, usually when people are eating a chocolate bar in school with their friends, they would be sitting down at a table and enjoying it together whilst talking to each other and I want to portray that in the advert as it would make them want to buy the chocolate bar.
Changing introduction from my character just walking into the classroom, to her whole journey to the classroom
I had implemented this change into my TV advert because I felt as it provided much more emphasis on the narrative aspect of why she is actually holding the chocolate bar in her hand in the first place. As before it only showed her coming into the classroom with the chocolate bar in her hand and presenting it to the camera but is now showcasing her journey to the classroom with many of the shots being the chocolate bar in her hand, which the audience will see and it will create suspense as to what she will do with the chocolate bar. This will entice the audience into wanting to buy the chocolate bar.
The images showcased below, indicate what I had to do in order to come up with these changes in the first place, the steps I had to take to make these changes actually happen and the regulators which cannot be included in my advert:
