What is an advert?
An advert is an announcement or a promotion of a new media product. It's any paid form of presentation and promotion ideas, good, or services by an identified sponsor.
What is an advertising campaign?
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal.
What different mediums can adverts appear in?
- Video Advertising (television, YouTube)
- Audio Channel (Radio Podcast Advertising)
- Newspapers
- Print & Digital Publications (Magazines)
- Out-Of-Home Advertising
- Social Media
- What is the main purpose of an advert?
- An advert helps a media product get well known by promoting it. Also, it helps the media product get more audience which means more profit.
Find a YouTube video of a TV advert you think is successful and write 100 words about why you think it's good.
This advert is from snickers and is good because it includes any different promotion ideas to catch the eye of the audience. In the video we can see Mr Bean is fighting and this is what makes it fun because afterwards he eats a snickers after all his hard work. This may relate back to the audience to think that after work they can go get a snickers bar and enjoy it! Also, in this advert we can see Mr bean in this advert, this means that Mr bean fans will see this, and it was attracting more customers. It also promotes Mr Bean which means that the two media products would get more of an audience. Therefore overall, this advert is successful since they used many different ways to promote it in one advert.
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