initial idea for TV advertisement

Idea number:    1

storyline: The Cadbury's Chocolate will be relaunching their dairy milk caramel. With that we can add the old caramel bunny to be able to show that the whole old concept is back. Since the caramel bunny hasn't been shown in years the older generation would be interested in the chocolate since it'll bring back nostalgia from their childhoods when they used to eat it. The caramel bunny would be welcoming the old chocolate bar saying it's back. The chocolate tastes better than ever with the original formula. The bunny would be talking to an older audience of animals (showing how the audience has grown up) whilst representing the chocolate, using her old tactics flirting, but not too much so that the younger generations would be included. It would be 30 seconds long so it'll be short and easy to follow. The chocolate would be for a limited time only. This means that more of an audience would want to purchase the product since it'll only be out once and for a limited time only.

Representation: In the advert they will be a lot of representation. Firstly we would represent woman first. Since the bunny would represent the woman's we can show how the bunny doesn't need any of the guy's validation and they can do whatever they like. They are really powerful just as equally as men. Also we can show how each animal is different ethnicity which means that every ethnicity would enjoy the chocolate no matter what.  

Conventions - TV ad: This advert would be in cartoon theme and would have the old easter bunny design. It'll look old like the older easter bunny adverts. It would be eye-catching since other advert's wouldn't look old and wouldn't have this specific design. The audio would be similar to the old character's audios. The music in the background wouldn't be copyrighted since the old music would be used from the old adverts. The slogan would be in the advert also with visuals.

Conventions - Radio ad:  This advert would be in voice over audio. It would have a similar voice of  the old easter bunny which would catch the audience's attention. Also it would have the old music added, from the old adverts. It wouldn't be copyrighted since they'll be using their old adverts as a help to their new adverts. Their old adverts would be a base on what to expect. It'll also include dialogue on what's going on.

Key Message and Approach: The key message to show that no matter the age the chocolate would taste great. Also to push the benefits of the Dairy Milk Caramel chocolate.

Slogan: The slogan would be "sweeter the better" since it'll be sweet to bring back childhood memories. It'll be said by the actors of the advert.

Call to Action: The adverts response mechanism is social media as they'll be a hashtag at the end of the advert. #sweeterthebetter . The expected reaction would be to go out and buy the chocolate.

Link between the two adverts (campaign) : Both of the advert's the television advert and the radio advert would both use the same voice actors and also would have a narrator talking.

Idea number:      2

storyline:  The Cadbury's chocolate would be relaunching their dairy milk caramel. They'll be a group of people talking about the chocolate advert and they'll be explaining how tasty the chocolate would be and how it brings back memories. One person doesn't know what they're talking about and then they explain and the other person get' addicted to the chocolate. At the end of the advert it would show how the chocolate is also for a limited time only which would make a load of the audience wanted to purchase the chocolate bar. Also it'll say how the original formula back, which would call much of the older generation to go out and purchase the chocolate.

Representation: Help's represent friendships and different types of people in a friendship. (Also how people act so the audience are able to relate back to the characters.)

Conventions - TV ad: In the advert they'll be a logo, slogan, voiceover, music, visuals, narrative and dialogue.

Conventions - Radio ad: In the advert they'll be voiceover, music and dialogue. 

Key Message and Approach: The advert would have the approach to be about friendships. Also to push the benefits of the Dairy Milk Caramel chocolate.

Slogan: The slogan would be "sweeter the better" since it'll be sweet to bring back childhood memories. It'll be said by the actors of the advert.

Call to Action: The adverts response mechanism is social media as they'll be a hashtag at the end of the advert. #sweeterthebetter . The expected reaction would be to go out and buy the chocolate.

Link between the two adverts (campaign) : In the advert both of them would include the same actors talking and the narrator explains what is going on in the advert.

Idea number:         3

storyline: The Cadbury's chocolate would be relaunching their dairy milk caramel. In the advert they'll be a pretty model eating the dairy milk caramel chocolate bar with a voiceover describing it. They'll be slow-mo on the woman.  This would bring many audience's since it'll be different from any of the other ad's. The woman would also have the voice over voice of the old bunny's voice.

Representation: This represents how advert's makes eating food look seductive. (This would cause the audience wanting to buy the chocolate to be able to know what's the hype about the chocolate.)

Conventions - TV ad: In the advert they'll be a logo, slogan, voiceover, music and dialogue.

Conventions - Radio ad: In the advert they'll be voiceover, music and dialogue.

Key Message and Approach: The key message is to promote the chocolate bar and push the benefits of it. Also to promote the attractive of Dairy Milk Caramel.

Slogan: The slogan would be "sweeter the better" since it'll be sweet to bring back childhood memories. It'll be said by the actors of the advert.

Call to Action: The adverts response mechanism is social media as they'll be a hashtag at the end of the advert. #sweeterthebetter . The expected reaction would be to go out and buy the chocolate.

Link between the two adverts (campaign) : The tv advert and the radio advert would both include the same voice over actor to describe how delicious the chocolate bar is.