History of chosen product

 History of Cadbury Caramel Chocolate:

The product I've chosen is Cadbury Caramel chocolate. This product is a dairy milk chocolate with caramel inside. I've choose this advert since it has a lot of history behind it. The product was first launched in 1972. Making it one of Cadbury's most popular products with a big success rate since it's easy to eat the packaging is luxury and it can be eaten on the go. The chocolate Cadbury caramel has a purple and yellow colour way. The top part of the packaging is royal purple, and the bottom half is bright yellow. There's also bold white font on the front of the cover that says dairy milk and cursive purple writing which says caramel. The slogan is Cadbury caramel has a particular slogan which is that there's a "Still got it". In this advert for Cadbury caramel was 16 years ago. This shows that this chocolate has been around for over a decade, and it's still loved by majority of people. However, this advert is no longer on tv as Cadbury has realised a lot more flavours that the younger generation prefer. Although the older generation mainly like this chocolate.